ABOUT US
Founded by two cultural powerhouses—one rooted in hip hop, the other in Latin —MTW was born from a shared vision to bridge the gap between brands and the cultures that move them.
Drawing from decades of experience across music, entertainment, and community, the founders united to build an agency that not only understands the pulse of culture but lives it.
Their mission: to fill the void they saw in the marketplace by creating a space where authenticity leads, and meaningful, long-term partnerships are carefully shepherded on behalf of clients.
Together, they’ve transformed cultural insight into a business-driving force that resonates far beyond the surface.
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Dotel helmed partnerships for Cash App with Carín León and Edgar Barrera and for Patron with Becky G, Gabito Ballesteros and Tito Double P, marking the first time the latter two artists “ever worked with a brand.” In the general market, she created partnerships between Bacardí and Camila Cabello for a global TV commercial and worked with Nicki Minaj on the creation and launch of Minaj’s Pink Friday Nails.
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Meet PATRÓN’S first-ever culture agency of record. The More Than Words agency discusses Becky G’s appearance in Michelob Ultra’s local Super Bowl ad, Adidas’ collaboration with Bad Bunny, and more.
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Despite Bad Bunny, Peso Pluma and Karol G ranking among the most-streamed artists globally in 2023, Latin artists still receive far fewer brand partnership opportunities than their musical peers—and that gulf is even wider for female Latin artists.
