BACARDI / CAMILA CABELLO
the goal was to connect the brand to camila’s vibrant energy and passion for music and dance
Strategy / TALENT PARTNERSHIPS / PUBLIC RELATIONS / PRODUCTION
“My grandma’s favorite drink is the cuba libre — a rum and coke — and growing up in Miami, you just are surrounded by Bacardí, so I was just super excited to collaborate with them. And also I feel like Bacardí has such party energy — I feel like their vibe is always about partying and having fun and music, so it just feels like the vibe.”
— CAMILA CABELLO
DO WHAT MOVES YOU
MTW understood who Bacardi was trying to speak to and found a voice that resonated with that audience, in addition to creating avenues for the brand to meet her fans by authentic means over an extended period of time. MTW navigated the brand and talent partnership resulting in strong lifts in key brand metrics.
MUSIC VIDEO INTEGRATION IN HER HIT SONG,
“I LUV IT”
LAUNCH EVENT IN LONDON
LIMITED EDITION VINYL
PRESS
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Camila Cabello Named New Face of Bacardí
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