PATRÓN / KARAN AUJLA
collaboration involving a year-long campaign across digital, social, and PR channels.
TAlent / Strategy / analytics
“Success isn’t instant; it’s built over years of dedication, perseverance, and passion. That’s why Patron speaks to me. It’s about staying true to your craft as you play by your own rules. I’m proud to collaborate with a brand that embodies this pursuit of excellence and is part of truly unforgettable moments.”
— KARAN AUJLA
Unlocking india by aligning with one of its biggest stars
A global partnership with Aujla is emblematic of Patron’s core ethos—deeply rooted in rich heritage while simultaneously embracing a global reach and pioneering innovation. This collaboration between the two visionary and creative brands serves as a powerful and inspiring statement. Both entities embody bold ambition and artistic precision, combined with a universal appeal that confidently transcends cultural and geographic boundaries.
PRESS
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The world's number one super-premium tequila has just launched a luxurious new variant in collaboration with music icon Karan Aujla