PATRÓN / INFLUENCER
As Patrón’s Cultural AOR, we curate high-profile experiences and talent partners with stops at Coachella and Stagecoach, Formula 1 races and more.
TALENT / INFLUENCER / STRATEGY / CULTURE MARKETING
“If Coachella Is The Influencer Olympics, Patrón Just Took The Gold”
— FORBES
CULTURE AOR
In 2022, MTW became the Culture AOR for PATRÓN, bringing a bold, culturally attuned lens to the brand’s storytelling and consumer engagement. Since then, our role has expanded to include Talent AOR, creating a fully integrated approach that unites strategy, creative, and execution. This synced perspective allows Patrón to maximize impact — aligning budgets, talent partnerships, and cultural moments under one cohesive vision. The result: streamlined communication, elevated brand presence, and a consistent voice that cuts through the noise and drives real results in the marketplace.
AGAVE FAMILIA - INfluencer
To keep PATRÓN top-of-mind year-round, we curated the "Agave Familia," a diverse influencer roster strategically aligned with key cultural moments and audiences, from reality TV to music and FYP favorites. This approach not only delivered triple-digit KPI growth but also fostered a powerful brand ecosystem that amplified PATRÓN's presence at high-impact events and throughout the cultural calendar.
CELEBRITY PARTNERS like Becky G
We set out to drive national awareness and increase desire for Patrón Cristalino by shining a focused light on the vibrant future of tequila and the dynamic energy of Mexican music. By strategically aligning the brand with influential champions such as Becky G, we aimed to establish a meaningful, long-term partnership that resonates deeply with audiences and enhances brand impact.
PRESS
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If Coachella Is The Influencer Olympics, Patrón Just Took The Gold