GREY GOOSE / ZOE SALDAÑA
MTW led the talent strategy for Grey Goose’s “Hôtel” campaign, casting Zoe SaldaÑa at a moment when her star power was only growing.
TALENT STRATEGY / CREATIVE / INFLUENCE / ANALYTICS
“Creatively putting a cocktail together, and enjoying that cocktail, is an experience that allows me to be more present.”
— ZOE SALDAÑA
GREY GOOSE’S MAKE TIME WAIT
Grey Goose set out to reestablish its cultural relevance and emotional connection with modern luxury consumers, launching a new brand platform, “Make Time Wait,” that demanded both cinematic storytelling and star power.
Le ZoÉ Spritz
MTW developed a talent strategy centered around Zoe, whose recent Oscar win and growing acclaim made her the perfect face to anchor the brand’s new era. Set in a dreamy European hotel, the campaign played out like a short film—an escapist fantasy brought to life by Zoe’s effortless charm. The creative debuted across TV, social, and upcoming cultural tentpoles.
Trending with zoe
The campaign quickly made waves in culture, earning glowing features in Adweek and ELLE and positioning Grey Goose at the forefront of modern indulgence—with a talent-led approach that made pleasure not just aspirational, but essential.
PRESS
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Zoe Saldaña’s Ideal Party Menu Includes Homemade Pizza and a Vodka Spritz
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