ADIDAS / BAD BUNNY
Bad Bunny’s massive audience was first introduced to his adidas line with the help of MTW in 2021 and continues to drive growth with his latest shoe release this year.
TALENT / STRATEGY / INFLUENCE
“Today, it feels great to create my own design with people who I share the same sentiment. It feels amazing knowing that my next steps will be in my own sneakers.”
-BAD BUNNY
Long-term talent partnership
MTW facilitated the strategic, long-term partnership between him and adidas which launched in March 2021. The core idea was to move beyond a simple endorsement and foster a true creative collaboration. This involved co-creating a series of highly sought-after footwear and apparel collections that authentically reflected Bad Bunny's unique style, heritage, and connection to his community, thereby introducing his vast and dedicated fanbase to the adidas brand in a meaningful way.
Long-term IMPACT
The collaboration continues to thrive, with successive product releases, consistently generating global excitement, selling out rapidly, and fueling ongoing brand momentum.
PRESS
-
The Puerto Rican rap superstar is the latest high-profile celeb to link with the Three Stripes.