PATRÓN / DOJA CAT
Special performance for the launch of PatrÓN’s El Cielo Tequila
Talent / Experiential / strategy
“I worked with my creative director and stylist, Brett Nelson, to pull together a look that really represented Patrón El Cielo. If you didn’t know, “El Cielo” translated into English means “heaven,” so we wanted to pull something together that was simple yet radiant, just like the event theme of white and gold.”
— DOJA CAT
Star-studded attendance at PatrÓN’s launch partY
We strategically guided the brand in partnering with Doja Cat for the launch of PATRÓN’s El Cielo Tequila. The Christmas-timed event was heavily attended by celebrities, generating massive earned exposure for the brand.
PRESS
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Doja Cat Talks Tequila, Messing Around With Album Titles, And What Can Break A Party