PINK FRIDAY NAILS / NICKI MINAJ
Talent are brands unto themselves and anticipating the press-on nail trend, we helped Nicki Minaj launch her own line, PINK FRIDAY NAILS.
BRAND DEVELOPMENT / STRATEGY / CREATIVE / INFLUENCE / EXPERIENCE
“I told my team when we started Pink Friday Nails that if I don't want to wear them, I'm not going to even ATTEMPT to sell them because our customers aren't stupid. Pink Friday Nails are the ACTUAL nails I wear designed by my ACTUAL nail tech. And I have VERY small nail beds, so normally press-ons are way too big and don't hit the same. Our nails come from short to the longest length I wear, in ALL shapes, all sizes, and polishes.”
— NICKI MINAJ
ALIGNED WITH NICKI’S PINK FRIDAY 2 Album Drop
Press-on nails were on the verge of a major resurgence — driven by Gen Z's love of customization, DIY beauty, and viral, short-form content. The category was primed for a high-glam, celebrity-backed disruption.
Launch Pink Friday Nails as a cultural moment — not just a beauty line, but an extension of the Pink Friday 2 album drop. A seamless fusion of music, fashion, and self-expression, built to dominate both shelves and timelines.
REdefining beauty drops
Pink Friday Nails redefined what a beauty drop could be — merging pop culture, music, and beauty into one headline-making event. It drove a surge in press-on nail popularity, sparked fan-generated content across TikTok and Instagram, and set a new standard for multi-category celebrity launches. It wasn’t just a product — it was a statement.
PRESS
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Nicki Minaj Launches Her Press-On Nail Brand & We Tried It: Here’s What to Know About Pink Friday Nails